Beauty Reference
U.S. beauty statistics, 2026.
A concise reference for writers, shoppers and beauty businesses, covering the most useful recent figures on personal-care spending, beauty retail and the U.S. cosmetics marketplace.
Last updated October 16, 2026. Figures retain the reporting year supplied by each source.
$33.083B
in U.S. cosmetics, beauty-supply and perfume-store revenue
U.S. Census Bureau data puts 2024 revenue for this retail category at $33.083 billion.
U.S. Census Bureau, 2024 Annual Integrated Economic Survey, 2024$978
average annual household spend on personal care
The average U.S. consumer unit spent $978 on personal care products and services in 2024.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2024+2.9%
year-over-year change in personal-care spending
Average spending on personal care products and services rose from $950 in 2023 to $978 in 2024.
U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, 2024$33.9B
in U.S. prestige beauty sales
Circana reported that U.S. prestige beauty dollar sales reached $33.9 billion in 2024.
Circana, U.S. Beauty Industry Sales Report, February 2025, reporting 2024 sales+7%
growth in U.S. prestige beauty sales
That $33.9 billion prestige market was 7% larger than the prior year, according to Circana.
Circana, U.S. Beauty Industry Sales Report, February 2025, reporting 2024 sales+12%
prestige fragrance sales growth
Fragrance was the fastest-growing prestige beauty category in 2024, with dollar sales up 12%.
Circana, U.S. Beauty Industry Sales Report, February 2025, reporting 2024 sales16,398
active cosmetic-facility registrations
The FDA reported 16,398 unique, active cosmetic-facility registrations under the Modernization of Cosmetics Regulation Act.
U.S. Food and Drug Administration, Registration and Listing Report, June 30, 20261,298,361
active cosmetic-product listings
The same FDA report counted 1,298,361 unique, active cosmetic-product listings.
U.S. Food and Drug Administration, Registration and Listing Report, June 30, 2026Source notes
How to read these figures.
These figures describe different parts of the U.S. beauty and personal-care landscape, so they should not be added together or treated as a single market total. Retail revenue, household spending, prestige sales and FDA registration counts each use their own definitions.
For the clearest reading, quote the figure with its linked source and reporting date. The original publishers remain the authority for their data and methods.
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Sharing a figure?
Suggested citation: Cinderella Beauty Store, “U.S. Beauty Statistics, 2026,” updated October 16, 2026, https://cinderellabeautystore.com/beauty-statistics.
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